From what I see, they've got to build a package around the features, like the ominous airbags that scare the crap out of me. Personally, I loathe driving around with a shotgun shell pointed at my face. That construction must be safe to a mandated minimum, and it has to be economical enough to earn them a dollar in sales, after paying for materials, facilities, parts and of course, labour. For the most part, the 40s were pretty swoopy for designs. The 50s were jet inspired. The 60s were big and sparse with lots of room and plenty of power. The muscle era had begun. The 70s were an adjustment, the 80s and 90s were a sorting out period where front wheel drive emerged as a way to save on frames and running gear, and the minivan was born. Now sadly, we seem to be firmly in the rolling aquarium phase. To my amazement, there are a few designs that actually spin my crank - like the newest Acura. But for the price, well they can keep it.
I'm happy with an old pickup truck with 4WD and a 318 V8 for snotty weather, a car for trying to save fuel costs, and a fat old hog to haul my gear and I to hot rod cruise nights. [link]